WHAT ! VOXX Discontinues OE Fit Radios

VOXX (formerly Audiovox) is gradually discontinuing its line of Advent OE Fit radios that are styled to custom match different car models.  The niche category, once seen as a future growth area for car audio, has experienced a sales decline in the past year.

VOXX Electronics President Tom Malone confirmed Tuesday that the company is phasing out its OE Fit line over the next year and is focusing instead on interface devices that do not replace a factory radio, but add features to it.  

For several years, the factory look-alike radio grew in popularity.  It let owners of older cars swap out their radio to get new features like Bluetooth and smartphone control while still keeping a factory look because the radio was designed to perfectly match their car.

Sales hit a wall, however, late last year, as many of the new cars shipped with higher tech radios with LCD screens, Bluetooth and smartphone control.

Said Rosen’s Steve Weimar, in the past, “people wanted to add a large display screen, Bluetooth and iPod control.  Now car companies are doing that.”

Until 2012 only 20 to 30 percent of cars came with an LCD screen.  That figure jumped to 40 percent in 2013 and is heading to 80 percent by 2020, according to Strategy Analytics.

To respond to the trend, both VOXX and Rosen have switched their focus to selling interfaces that add navigation or a backup camera to an existing radio, without replacing it.  This segment is continuing to grow, said Rosen’s Steve Weimar.

Source: CEoutlook

Rockford Fosgate releases the RFBTAUX

 
 
This is a cool new piece that I had the chance to test out.  I picked it up at Las Vegas when I attended the Rockford Fosgate product showcase.  That show was pretty sweet.  All these products were pretty new to me as I did not touch this brand in years.  No that we are distributing the Rockford Fosgate brand throughout Canada I am doing all that I can to know all there is to know about this cool brand.  I plan to make some videos that will be focusing on the Rockford line of product.  I will also be making other misc videos about my Jetta MK3 audio build and other little projects.  Yes I have become a video/vlog machine lol

Enough about all this and back to the RFBTAUX. 

Here are the facts:

The RFBTAUX allows streaming audio using a Bluetooth™ enabled device through a factory Aux input.

• Stream audio using a Bluetooth™ enabled device
• Plays audio through factory AUX input (3.5 mm cable included)
• 5 foot (1.5 meters) coiled cable
• USB charging capability (cable not included)
• Plug and Play operation
• Easy 1-button pairing through illuminated Diamond-R logo
• Compatible with Apple & Android Bluetooth devices

source: www.rockfordfosgate.com

So enough with this data and on to the video.  Hope you like it.  Don't forget to like, subscribe and share if you like it.

Click here to see the video review !
RFBTAUX VIDEO